Skip to content
OneKitly

Two Accepted Models, Two Points Apart on the Same Company

Published 9/21/2026 · 3 min read · Finance calculators

Camille Laurent

Camille Laurent — Finance writer at OneKitly

Tax · Personal finance

Checked against 2 sources

View profile →
In short

Take a risk-free rate of 3 %, a beta of 1.2, an expected market return of 8 %, a dividend of 2 on a price of 50 and dividend growth of 3 %. CAPM says 3 + 1.2 × (8 − 3) = 9 %. The dividend growth model says 2 ÷ 50 + 3 % = 7 %. Both are standard, both are taught, and they disagree by two percentage points on the same company at the same moment. Neither is wrong: they are answering slightly different questions. CAPM asks what return the market demands for bearing this share's exposure to market risk. The dividend model asks what return the current price implies, given what the company actually pays out. When they diverge, the gap is information — it usually means the market price embeds a growth expectation different from the one you typed.

CAPM and the dividend growth model both compute the cost of equity. On one set of inputs they give 9 % and 7 % — and the choice between them decides a valuation more than any figure inside either.

Beta is a measurement, and a fragile one

Beta is estimated by regressing a share's returns on the market's, and the answer depends on choices nobody standardises: how far back the window goes, whether the returns are daily, weekly or monthly, and which index stands for the market. The same share can come out at 1.0 on one convention and 1.4 on another, which on the numbers above is a full two points of cost of equity. When a valuation turns on a beta, it is worth asking where the beta came from before arguing about anything else.

When the dividend model simply does not apply

It needs a dividend, and a growth rate below the cost of equity. A company paying nothing has a dividend yield of zero and the model collapses to the growth rate alone, which is meaningless. A company whose assumed growth exceeds its cost of equity produces a negative denominator elsewhere in the same family of formulas and an answer that is worse than meaningless. CAPM has neither constraint, which is most of why it survives in practice — not because it is more accurate, but because it always returns something.

The same company, both models
ModelBuilt fromCost of equity
CAPMrisk-free + beta × market premium9 %
Dividend growthdividend ÷ price + growth7 %

Worked with our own calculator

Cost of equity calculator (CAPM & DDM)

Given

Risk-free rate (%)
4.5
Beta (β)
1.15
Expected market return (%)
10
Expected dividend D₁
$3.50
Current stock price P₀
$145.00
Dividend growth rate g (%)
5

Result

Cost of equity — CAPM
10.82%
Cost of equity — DDM
7.41%

These figures are produced by the calculator below, not typed in by hand — they are recomputed whenever the tool changes.

Run it on your own figures →

Frequently asked questions

Which of the two should I use?
Use both and treat the gap as the answer's width. A single cost of equity presented to two decimal places is a false precision on a quantity nobody can observe; a range of 7 % to 9 % is an honest one. If a decision flips between those two figures, the decision was never really about the cost of equity.
What counts as the risk-free rate?
By convention, a long government bond yield in the currency of the cash flows, with a maturity close to the horizon being valued. The convention matters more than the theory: what makes a rate usable here is that everyone comparing your figure uses the same one. Mixing a euro risk-free rate with dollar cash flows is the common error, and it shifts the answer by whatever the interest-rate differential happens to be.

Articles you may find interesting

All guides →
ExplainerOne Point of Discount Rate Moves a Perpetuity by a QuarterA payment of 1,000 a year is worth 20,000 at a 5 % discount rate and 25,000 at 4 %. The formula is a single division, and that is exactly why the input matters more than the arithmetic.ExplainerAveraging Down Halves the Loss and Doubles the PositionTen shares at 100 plus twenty at 80 gives an average of 86.67. Buy forty at 50 instead and it falls to 60 — but the money at risk goes from 2,600 to 3,000.ExplainerThe Sortino Denominator Nobody Agrees OnOn one twelve-month series the Sortino ratio is 7.7518 or 3.8759 depending only on whether the squared shortfalls are divided by all twelve months or by the three below target. The two conventions differ by exactly the square root of twelve over three, and they can rank two funds in opposite orders.ExplainerPrice Return, Total Return and Yield Are Three Different NumbersThe index quoted in the news is almost always a price index. At 5 percent price growth and a 2.5 percent reinvested yield, 30 years turn $10,000 into $43,219 on price and $90,656 on total return — the price measure misses 58.8 percent of the gain.ExplainerDividend Reinvestment: What Actually Drives the DifferenceReinvesting a 3 percent yield for 30 years turns 100 shares into 242.7 and multiplies the final position by exactly that factor: $32,434 becomes $78,726. Tax at 30 percent on each dividend costs $18,223 of it — nearly two and a half times the tax actually paid.ExplainerTax-Equivalent Yield: Comparing a Tax-Free Bond With a Taxable OneTaxable-equivalent yield = tax-free yield ÷ (1 − marginal rate). A 3.00 percent tax-free yield is worth 3.85 percent at a 22 percent marginal rate and 5.07 percent at 40.8 percent. The trap is that it is the marginal rate, surtaxes and social levies included — leaving them out costs 0.85 points of yield.

Related tools

Sources

Spotted a mistake in this article?