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Sell-through rate calculator

Compute the sell-through rate — the share of received stock that sold.

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Enter Units sold, Units received and the Sell-through rate calculator works out Sell-through rate straight away. For instance, with Units sold = 60 and Units received = 100 it returns Sell-through rate = 60%.

How to use it

  1. Enter your values: Units sold, Units received.
  2. Read the result instantly: Sell-through rate.

Frequently asked questions

How does the Sell-through rate calculator work?

It takes Units sold and Units received and derives Sell-through rate from them. The calculation is live as you type, so the result updates on every change.

Which values does the calculator ask for?

2 values: Units sold and Units received. Nothing else is required — no account, no file upload.

What does a typical calculation look like?

With Units sold = 60 and Units received = 100, the calculator returns Sell-through rate = 60%. Those figures come from running this exact tool, so you can reproduce them by entering the same values.

When would I actually use this?

Running the week: issuing an invoice or a quote, knowing what is in stock and what to reorder, and seeing whether cash covers what is due.

What is the most common mistake?

Reading profit as cash. A profitable month with sixty-day payment terms can still leave the account empty — the two numbers answer different questions.

What is the difference between the Sell-through rate calculator and the Cost of goods sold (COGS) calculator?

This one returns Sell-through rate; the Cost of goods sold (COGS) calculator returns Cost of goods sold. That is the whole difference — open the one whose figure you need.

Is there a tool for the next step?

Economic order quantity (EOQ) calculator is the closest one after this: Compute the order quantity that minimizes total inventory cost.

What else is worth having open alongside it?

Reorder point calculator and Safety stock calculator — they come up in the same task often enough to be worth a second tab.

Where do the figures come from, and how current are they?

The arithmetic is exact for what you enter. Invoice content, VAT treatment and mandatory mentions are set by national rules — an invoice that computes correctly can still be non-compliant.

Further reading

All guides →
ExplainerA 30 % Sell-Through Is Excellent or Alarming, and the Missing Word Is "When"120 units sold out of 400 received is 30 %. Whether that is a success depends entirely on how long it took, and the rate on its own does not carry the answer.ExplainerThe Reorder Point Is a Quantity That Answers a Question About TimeSelling 100 a day with a ten-day lead time and 300 units of safety stock, you reorder at 1,300 — not because 1,300 is a comfortable level, but because that is what ten days of selling costs.ExplainerThe Count Says 48,200 and the Books Say 50,000A gap of 1,800 is a shrinkage rate of 3.6 %. The percentage is the number that travels; the absolute figure is the one that pays for the fix.ExplainerGMROI: the Inventory Number That Outranks MarginGross margin return on inventory investment divides gross margin by the cash tied up in stock. It exists because margin alone ranks products wrongly: a 60% margin turning twice a year loses to a 25% margin turning twelve times.ExplainerFour Points of Service Level Cost 41 % More StockGoing from a 95 % service level to 99 % raises the z-score from 1.645 to 2.326 and the safety stock from 346 units to 488. The last few points of availability are the expensive ones.ExplainerThe EOQ Square-Root Formula, and Where It Stops Being TrueEOQ = √(2DS/H) balances ordering cost against holding cost. Its most useful property is how flat the cost curve is around the optimum — and its four failure modes are quantity discounts, lumpy demand, a finite replenishment rate, and the two inputs nobody can measure.