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Price & margin simulator

Get margin, margin % and markup % from cost and selling price.

Related tools

All Pricing & margins tools →
Price from cost and target marginSet the selling price that hits a target profit margin for a given unit cost.Wholesale price calculatorSet a wholesale price and a suggested retail price from your unit cost. Choose a markup multiplier or a target margin for wholesale, then a keystone multiplier or a retailer margin for the shelf price. It returns both prices with their margins, and the total for an order.Cash flow margin calculatorMeasure how efficiently sales convert into operating cash. The cash flow margin divides cash flow from operations by net sales — a tougher, harder-to-manipulate profitability gauge than net margin because it uses actual cash, not accrual earnings.Contribution margin calculatorCompute the contribution margin per unit and its ratio from price and variable cost.EBITDA margin calculatorDivide EBITDA by revenue to get the EBITDA margin — the share of sales left as earnings before interest, taxes, depreciation and amortisation. It is the go-to profitability metric for comparing companies across different capital structures and tax regimes.Markup to margin converterConvert a percentage markup on cost into the equivalent profit margin on price.Net profit margin calculatorCompute the net profit margin from net income and revenue.Operating margin calculatorCompute the operating margin from operating income and revenue.

Open Price & margin simulator and you get an answer straight away, with no account to create. You will find it under Pricing & margins, with Price from cost and target margin and Wholesale price calculator for the neighbouring cases.

How to use it

  1. Open the tool — no signup or install needed.
  2. Enter your input or adjust the available options.
  3. Get your result instantly, then copy or download it.

Frequently asked questions

What is Price & margin simulator?

Get margin, margin % and markup % from cost and selling price.

When would I actually use this?

Setting a price that survives contact with reality: covering costs, hitting a target margin, and checking what the marketplace and payment fees leave behind.

What is the most common mistake?

Confusing margin with markup. A 50% markup is a 33% margin, and pricing as if they were the same undercharges by a third on every unit sold.

How is Price & margin simulator different from Price from cost and target margin?

They sit next to each other but answer different questions: Price from cost and target margin is the one to open when you need it to set the selling price that hits a target profit margin for a given unit cost. Pick whichever matches what you're starting from — both are free.

Is there a tool for the next step?

Wholesale price calculator is the closest one after this: Set a wholesale price and a suggested retail price from your unit cost. Choose a markup multiplier or a target margin for wholesale, then a keystone multiplier or a retailer margin for the shelf price. It returns both prices with their margins, and the total for an order.

What else is worth having open alongside it?

Cash flow margin calculator and Contribution margin calculator — they come up in the same task often enough to be worth a second tab.

Where do the figures come from?

Margin arithmetic is universal; the fee schedules are not. Marketplace and payment rates are read from published tariffs, which each provider revises on its own calendar — re-check them before pricing a new line.

Further reading

All guides →
ComparisonVAT Rates in Europe Compared: Standard, Reduced and ZeroStandard rates run from 17 percent in Luxembourg to 23 percent in Ireland and Portugal, with Switzerland outside the EU at 8.1 percent. The full table, with reduced and zero rates and an honest as-of date.ExplainerA Quotation: What Commits You Legally, and What Must Appear On ItThe same document has opposite default effects on either side of the Rhine: in France a signed fixed-price quotation forbids any increase, in Germany an estimate carries no guarantee of correctness unless the contractor took one on. Plus the particulars that are general, the ones that are trade rules, and why a free quotation is not free.ComparisonMarkup vs Margin: What's the Difference?Markup and margin both describe profit on a sale, but from different bases. Confusing them costs money — here's how each works and how to convert.ComparisonGross Margin vs Markup: The Confusion That Costs Real MoneyMargin is measured on the selling price, markup on the cost. They describe the same profit from opposite ends, they are never equal, and reading one as the other quietly removes a large slice of your gross profit.How-toHow to Calculate Your Break-Even PointYour break-even point is where revenue equals costs. Here's how to find it in units and revenue, and how to use it to make pricing decisions.ExplainerEBITDA: What It Deliberately Leaves OutEBITDA adds back the two costs that differ most between companies, which is exactly what makes it comparable — and exactly why it flatters anyone who owns a lot of equipment. Here is the same profit walked all the way down, and the maintenance-capex floor the measure never shows.