slogan

nounattested in dialogue

United Kingdom//ˈsləʊɡ(ə)n//
United States//ˈsloʊɡən//

A distinctive phrase of a person or group of people (such as a movement or political party); a motto.

noun

1
A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
"Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.
2
A catchphrase associated with a product or service being advertised.
3
obsoleteA battle cry among the ancient Irish or highlanders of Scotland.
His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

Forms

plural: slogans

Sloan · A surname.Sloane · A surname.slob · A lazy and slovenly or obese person.

slogan · A distinctive phrase of a person or group of people (such as a movement or political party); a motto.

slop · A flip-flop.slope · A surface that either inclines or declines in a regular…sloppy · Composed of or covered in slop; very wet.

The neighbouring pages — Alphabetical order follows the rules of the language, not byte values: an accent decides only between two otherwise identical words, and Spanish files Ñ as a letter of its own.