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Product Pricing Calculator

Set your selling price from unit cost and a target markup, and see profit and margin per unit.

Related tools

All Pricing & margins tools →
Break-even calculatorFind the number of units to sell to cover your costs.Contribution margin calculatorCompute the contribution margin per unit and its ratio from price and variable cost.E-commerce profit calculatorCompute the profit per sale after product cost, marketplace fees and shipping.Gross profit calculatorCompute gross profit and gross margin from revenue and cost of goods sold.Lemonade stand profit calculatorRun the numbers on a lemonade stand — a first, friendly lesson in unit economics. From cups sold, price, the cost of ingredients per cup and your fixed costs, it works out revenue, total cost, profit, the margin and how many cups you must sell just to break even.Price from cost and target marginSet the selling price that hits a target profit margin for a given unit cost.Markup to margin converterConvert a percentage markup on cost into the equivalent profit margin on price.Wholesale price calculatorSet a wholesale price and a suggested retail price from your unit cost. Choose a markup multiplier or a target margin for wholesale, then a keystone multiplier or a retailer margin for the shelf price. It returns both prices with their margins, and the total for an order.

Need Selling price, Profit per unit, Margin? The Product Pricing Calculator derives it from Unit cost, Markup in one step. For instance, with Unit cost = 20 and Markup = 50 it returns Selling price = $30.00, Profit per unit = $10.00 and Margin = 33.33%.

How to use it

  1. Enter your values: Unit cost, Markup.
  2. Read the result instantly: Selling price, Profit per unit, Margin.

Frequently asked questions

What does the Product Pricing Calculator actually compute?

It takes Unit cost and Markup and derives Selling price, Profit per unit and Margin from them. The calculation is live as you type, so the result updates on every change.

What information do I need to provide?

2 values: Unit cost and Markup. Nothing else is required — no account, no file upload.

Can you show a worked example?

With Unit cost = 20 and Markup = 50, the calculator returns Selling price = $30.00, Profit per unit = $10.00 and Margin = 33.33%. Those figures come from running this exact tool, so you can reproduce them by entering the same values.

What happens if I enter larger values?

It moves a lot. Using Unit cost = 40 and Markup = 55 instead, Selling price goes from $30.00 to $62.00 — which is why it is worth testing a few scenarios rather than trusting a single figure.

What does it give for smaller values?

Scaled down to Unit cost = 10 and Markup = 45, Selling price comes out at $14.50. The relationship is worth checking at both ends before you rely on a single result.

When would I actually use this?

Setting a price that survives contact with reality: covering costs, hitting a target margin, and checking what the marketplace and payment fees leave behind.

What is the most common mistake?

Confusing margin with markup. A 50% markup is a 33% margin, and pricing as if they were the same undercharges by a third on every unit sold.

What is the difference between the Product Pricing Calculator and the Break-even calculator?

This one returns Selling price and Profit per unit; the Break-even calculator returns Break-even units and Break-even revenue. That is the whole difference — open the one whose figure you need.

Is there a tool for the next step?

Contribution margin calculator is the closest one after this: Compute the contribution margin per unit and its ratio from price and variable cost.

What else is worth having open alongside it?

E-commerce profit calculator and Gross profit calculator — they come up in the same task often enough to be worth a second tab.

Further reading

All guides →
How-toHow to Price a Product: Cost-Plus, Markup vs Margin, and Value-BasedA practical guide to pricing: work out your unit cost, apply cost-plus pricing, understand markup versus margin, and know when to price on value instead.How-toHow to Find Your Break-Even Point (With the Formula)Learn the break-even formula — fixed costs divided by contribution margin — and work out exactly how many units you must sell before you start making a profit.How-toRetail Markup and Keystone Pricing: How to Set Your PriceLearn how retail markup works, why keystone pricing doubles cost, and the crucial difference between markup and margin — so you set prices that actually cover your costs.ExplainerWhat Is Inventory Turnover? (And What's a Healthy Ratio)Inventory turnover shows how many times you sell through your stock in a year. Learn the formula — COGS divided by average inventory — and what a healthy ratio looks like.ExplainerWhat Is Average Order Value (AOV)? Formula and How to Raise ItAverage order value measures how much a customer spends per order. Learn the formula, why it matters for profitability, and proven ways to lift it.ComparisonMarkup vs Margin: What's the Difference?Markup and margin both describe profit on a sale, but from different bases. Confusing them costs money — here's how each works and how to convert.