SaaS metrics
MRR, churn, lifetime value and payback period, defined the way subscription businesses actually report them. 10 tools, including Burn rate & runway calculator, CAC calculator, CAC payback period calculator and Churn rate calculator. All free, with no account and nothing to install.
Burn rate & runway calculatorFind your startup's runway in months from your cash and monthly burn.CAC calculatorCompute customer acquisition cost from spend and new customers.CAC payback period calculatorFind how many months it takes to recover the cost of acquiring a customer.Churn rate calculatorCompute your customer churn rate and retention rate over a period.Customer Acquisition Cost (CAC) CalculatorBlended CAC from channel spend, the LTV:CAC ratio and the CAC payback period in months.Customer lifetime value (CLV) calculatorWhat a customer is worth over the whole relationship: margin per period ÷ (1 + discount − retention), which also tells you the average lifespan 1/(1 − retention). Higher retention and margin stretch it; the discount rate reins it back to today's money.LTV:CAC ratio calculatorCompare customer lifetime value to acquisition cost with the LTV:CAC ratio.LTV calculatorCompute customer lifetime value from order value, frequency and lifespan.MRR & ARR calculatorCompute monthly (MRR) and annual (ARR) recurring revenue from customers and ARPU.Rule of 40 calculatorCheck a SaaS company's health by adding its growth rate and profit margin (target ≥ 40).