LTV calculator
Compute customer lifetime value from order value, frequency and lifespan.
Related tools
All SaaS metrics tools →The LTV calculator turns Average order value, Orders per year, Customer lifespan (years) into Lifetime value, instantly and for free. For instance, with Average order value = $60.00, Orders per year = 4 and Customer lifespan (years) = 3 it returns Lifetime value = $720.00.
How to use it
- Enter your values: Average order value, Orders per year, Customer lifespan (years).
- Read the result instantly: Lifetime value.
Frequently asked questions
What does the LTV calculator actually compute?
It takes Average order value, Orders per year and Customer lifespan (years) and derives Lifetime value from them. The calculation is live as you type, so the result updates on every change.
What information do I need to provide?
3 values: Average order value ($), Orders per year and Customer lifespan (years). Nothing else is required — no account, no file upload.
Can you show a worked example?
With Average order value = $60.00, Orders per year = 4 and Customer lifespan (years) = 3, the calculator returns Lifetime value = $720.00. Those figures come from running this exact tool, so you can reproduce them by entering the same values.
What happens if I enter larger values?
It moves a lot. Using Average order value = $120.00, Orders per year = 8 and Customer lifespan (years) = 6 instead, Lifetime value goes from $720.00 to $5,760.00 — which is why it is worth testing a few scenarios rather than trusting a single figure.
What does it give for smaller values?
Scaled down to Average order value = $30.00, Orders per year = 2 and Customer lifespan (years) = 2, Lifetime value comes out at $120.00. The relationship is worth checking at both ends before you rely on a single result.
When would I actually use this?
Reporting to an investor or a board: what recurring revenue really is this month, what churn is costing, and how long it takes to earn back an acquisition.
What is the most common mistake?
Counting annual contracts at their full value in the month they are signed. MRR is the monthly-equivalent figure; booking a year of revenue in one month makes growth look like a step change that then reverses.
What is the difference between the LTV calculator and the LTV:CAC ratio calculator?
This one returns Lifetime value; the LTV:CAC ratio calculator returns LTV:CAC ratio (× CAC) and Reading. That is the whole difference — open the one whose figure you need.
Is there a tool for the next step?
Customer lifetime value (CLV) calculator is the closest one after this: What a customer is worth over the whole relationship: margin per period ÷ (1 + discount − retention), which also tells you the average lifespan 1/(1 − retention). Higher retention and margin stretch it; the discount rate reins it back to today's money.
What else is worth having open alongside it?
MRR & ARR calculator and Burn rate & runway calculator — they come up in the same task often enough to be worth a second tab.