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Markup calculator

Turn a cost and a markup percentage into a selling price, profit and margin.

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The Markup calculator turns Cost, Markup (%) into Selling price, Profit, Net margin, instantly and for free. For instance, with Cost = $50.00 and Markup (%) = 40 it returns Selling price = $70.00, Profit = $20.00 and Net margin = 28.57%.

How to use it

  1. Enter your values: Cost, Markup (%).
  2. Read the result instantly: Selling price, Profit, Net margin.

Frequently asked questions

What does the Markup calculator actually compute?

It takes Cost and Markup (%) and derives Selling price, Profit and Net margin from them. The calculation is live as you type, so the result updates on every change.

What information do I need to provide?

2 values: Cost ($) and Markup (%). Nothing else is required — no account, no file upload.

Can you show a worked example?

With Cost = $50.00 and Markup (%) = 40, the calculator returns Selling price = $70.00, Profit = $20.00 and Net margin = 28.57%. Those figures come from running this exact tool, so you can reproduce them by entering the same values.

What happens if I enter larger values?

It moves a lot. Using Cost = $100.00 and Markup (%) = 80 instead, Selling price goes from $70.00 to $180.00 — which is why it is worth testing a few scenarios rather than trusting a single figure.

What does it give for smaller values?

Scaled down to Cost = $25.00 and Markup (%) = 20, Selling price comes out at $30.00. The relationship is worth checking at both ends before you rely on a single result.

When would I actually use this?

Before and after a campaign: turning a target into a daily budget, comparing two channels on the same basis, and deciding whether the return justifies continuing.

What is the most common mistake?

Judging ROAS without subtracting the cost of goods. A 3× return on ad spend is a loss whenever the margin is under a third — the ratio says nothing about profit on its own.

What is the difference between the Markup calculator and the Schema Markup Generator?

This one returns Selling price and Profit; the Schema Markup Generator returns Result. That is the whole difference — open the one whose figure you need.

Is there a tool for the next step?

NPS calculator is the closest one after this: Compute your Net Promoter Score from promoters, detractors and total responses.

Where do the figures come from, and how current are they?

The formulas are the industry-standard ones every ad platform uses; the inputs come from your own reporting. Platforms differ in attribution window and in what counts as a conversion, so figures rarely reconcile exactly between them.

Further reading

All guides →
How-toRetail Markup and Keystone Pricing: How to Set Your PriceLearn how retail markup works, why keystone pricing doubles cost, and the crucial difference between markup and margin — so you set prices that actually cover your costs.ExplainerWhat Is a Break-Even ROAS? (And How to Find Yours)ROAS is revenue divided by ad spend. Learn what break-even ROAS means, how to find it from your profit margin, and why a ROAS above 1 can still lose money.How-toHow to Price a Product: Cost-Plus, Markup vs Margin, and Value-BasedA practical guide to pricing: work out your unit cost, apply cost-plus pricing, understand markup versus margin, and know when to price on value instead.ExplainerWhat Is Inventory Turnover? (And What's a Healthy Ratio)Inventory turnover shows how many times you sell through your stock in a year. Learn the formula — COGS divided by average inventory — and what a healthy ratio looks like.How-toHow to Find Your Break-Even Point (With the Formula)Learn the break-even formula — fixed costs divided by contribution margin — and work out exactly how many units you must sell before you start making a profit.ComparisonCPM vs CPC: What You Are Actually Paying ForCPM and CPC are not two prices for the same thing. They are the same auction seen from two sides, and click-through rate is the exchange rate between them — so the cheaper option flips as soon as CTR moves.