Advertising
CPM, CPC, CTR and ROAS, plus the budget arithmetic that turns a target into a daily spend. 19 tools, including Ad Cost Calculator (CPM, CPC, CPA, CTR), ARPU calculator, Average order value (AOV) calculator and Cart abandonment rate calculator. All free, with no account and nothing to install.
Ad Cost Calculator (CPM, CPC, CPA, CTR)Turn ad spend, impressions, clicks and conversions into CPM, CPC, CPA and CTR.ARPU calculatorCompute the average revenue per user from total revenue and number of users.Average order value (AOV) calculatorCompute your average order value from total revenue and number of orders.Cart abandonment rate calculatorCompute your shopping cart abandonment rate from carts created and completed.Cost per lead (CPL) calculatorCompute the cost per lead of a campaign from its spend and the leads generated.CPC calculatorCompute the cost per click (CPC) of an ad campaign from cost and clicks.CPM calculatorCompute the cost per thousand impressions (CPM) of an ad campaign.Google AdSense CalculatorEstimate AdSense earnings from impressions, CTR and CPC — or solve backwards for the traffic, click-through rate or CPC a target income needs. RPM included.Impressions from reach and frequencyCalculate total ad impressions from unique reach and average frequency.Lead-to-customer rate calculatorCompute what share of your leads become paying customers.Markup calculatorTurn a cost and a markup percentage into a selling price, profit and margin.NPS calculatorCompute your Net Promoter Score from promoters, detractors and total responses.Product return rate calculatorCompute the return rate of your products from items returned and sold.ROAS calculatorCompute return on ad spend from revenue and ad budget.Sales tax calculatorAdd sales tax to a price and see the tax amount and total.Value of a Page View CalculatorDivide your revenue by your page views to get what a single view is worth, as a per-view figure and as an RPM, normalised across day, week, month and year.Value of a Visitor CalculatorFind what one unique visitor is worth, add conversions for the conversion rate and revenue per sale, and add ad spend for ROAS, profit per visitor and break-even.Viral coefficient (K-factor) calculatorCompute your product's viral coefficient from invites and conversion rate.X (Twitter) Earnings CalculatorEstimate X (Twitter) creator earnings from your views, country, niche and content type.