Average order value (AOV) calculator

It takes Total revenue and Number of orders and derives Average order value from them. The calculation is live as you type, so the result updates on every change.

2 values: Total revenue ($) and Number of orders. Nothing else is required — no account, no file upload.

With Total revenue = $50,000.00 and Number of orders = 1,000, the calculator returns Average order value = $50.00. Those figures come from running this exact tool, so you can reproduce them by entering the same values.

Before and after a campaign: turning a target into a daily budget, comparing two channels on the same basis, and deciding whether the return justifies continuing.

Judging ROAS without subtracting the cost of goods. A 3× return on ad spend is a loss whenever the margin is under a third — the ratio says nothing about profit on its own.

This one returns Average order value; the Value of a Page View Calculator returns Result. That is the whole difference — open the one whose figure you need.

Value of a Visitor Calculator is the closest one after this: Find what one unique visitor is worth, add conversions for the conversion rate and revenue per sale, and add ad spend for ROAS, profit per visitor and break-even.

ARPU calculator and Impressions from reach and frequency — they come up in the same task often enough to be worth a second tab.

The formulas are the industry-standard ones every ad platform uses; the inputs come from your own reporting. Platforms differ in attribution window and in what counts as a conversion, so figures rarely reconcile exactly between them.