Value of a Visitor Calculator

Find what one unique visitor is worth, add conversions for the conversion rate and revenue per sale, and add ad spend for ROAS, profit per visitor and break-even.

Before and after a campaign: turning a target into a daily budget, comparing two channels on the same basis, and deciding whether the return justifies continuing.

Judging ROAS without subtracting the cost of goods. A 3× return on ad spend is a loss whenever the margin is under a third — the ratio says nothing about profit on its own.

They sit next to each other but answer different questions: Value of a Page View Calculator is the one to open when you need it to divide your revenue by your page views to get what a single view is worth, as a per-view figure and as an RPM, normalised across day, week, month and year. Pick whichever matches what you're starting from — both are free.

Average order value (AOV) calculator is the closest one after this: Compute your average order value from total revenue and number of orders.

The formulas are the industry-standard ones every ad platform uses; the inputs come from your own reporting. Platforms differ in attribution window and in what counts as a conversion, so figures rarely reconcile exactly between them.