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Guides & tutorials

Practical guides, how-tos and comparisons to get the most out of our free online tools.

June 22, 2026
June 19, 2026
June 18, 2026
Explainer · Property

What Is a Cap Rate, and What Counts as a Good One

Cap rate is net operating income divided by price — a return that deliberately ignores your mortgage. Here is how to compute it, and why a high one is a warning as often as a bargain.

Camille Laurent · 4 min read

Explainer · Property

How Notary Fees Are Calculated When Buying in Europe

Most of what buyers call notary fees is tax, not the notary. Here is the breakdown on a EUR 250,000 purchase and why an older home costs three times more to transfer than a new one.

Camille Laurent · 4 min read

June 17, 2026
Guide · Marketing

How Many Visitors Does an A/B Test Need?

Sample size is set by your baseline conversion rate and the relative lift you want to detect — and it explodes as that lift shrinks. Here is the formula, a full table at a 3% baseline, and why stopping early breaks the test.

Camille Laurent · 12 min read

Comparison · Marketing

CPM vs CPC: What You Are Actually Paying For

CPM and CPC are not two prices for the same thing. They are the same auction seen from two sides, and click-through rate is the exchange rate between them — so the cheaper option flips as soon as CTR moves.

Camille Laurent · 12 min read

June 16, 2026
How-to · Images

What EXIF Data Reveals, and How to Strip It Properly

A photo file carries coordinates, an exact timestamp, the device and lens, and on some cameras a serial number. Here is what is actually in the block, what stripping does and does not fix, and how to verify it worked.

Daniel Okonkwo · 13 min read