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Guides & tutorials

Practical guides, how-tos and comparisons to get the most out of our free online tools.

December 1, 2025
Comparison · Sport

One-Rep Max Formulas Disagree, and the Disagreement Is the Point

Epley, Brzycki, Lombardi, O'Conner and Wathan are five curves through the same data. They agree within a few pounds at low reps and disagree by a quarter at fifteen — which is exactly how you know when an estimate is worth having.

Aisha Karim · 14 min read

November 28, 2025
Explainer · Marketing

Open Rate Is a Measurement of Your Audience's Mail Client

The denominator should be delivered, not sent — which means defining hard and soft bounces properly. Unique and total opens are different numbers. And a reported open rate has a computable null point: past a certain share of prefetching clients it carries no information about humans at all. The instrumentation that replaces it.

Camille Laurent · 12 min read

November 27, 2025
Explainer · Sport

SWOLF: What It Measures, and What It Rewards

SWOLF adds seconds to strokes, which is dimensionally indefensible and useful anyway. The catch is what it rewards: it prices one stroke at exactly one second, so it can improve while you get slower — and it is not comparable between pools of different lengths.

Aisha Karim · 12 min read

November 26, 2025
Explainer · Marketing

Cost Per Click, and What You Are Actually Bidding Against

Your bid decides whether you are eligible; the advertiser below you decides what you pay. Doubling a bid can move the price not at all, quality can halve it for the same position, and the average CPC in your report is a click-weighted mixture that describes no query. The auction arithmetic, worked.

Camille Laurent · 13 min read

Guide · Marketing

What Makes a URL Slug Good: Stability, Readability and the Conflict Between Them

A slug has two jobs that pull against each other: it is a permanent identifier and it is a piece of readable text. Length, hyphens, stop words, dates, non-ASCII characters and the identifier-plus-slug pattern that gets both properties — with the real numbers from a site that localises 1,736 tool slugs into six languages.

Camille Laurent · 13 min read

Explainer · Sport

Cycling Speed Is Mostly a Fight With Air

Rolling resistance grows with speed, air resistance grows with its square, and power grows with its cube. Work the equation and the crossover falls at 10 mph — after which almost everything you pay for is air, and a headwind costs more than the same tailwind returns.

Aisha Karim · 12 min read

November 25, 2025
Guide · Sport

Hiking Pace: Naismith's Rule and the Corrections It Needs

Naismith's 1892 rule times a route in two lines of arithmetic. It also ignores descent completely and assumes a fit walker with no pack. Here is the rule, Langmuir's fix, and Tobler's continuous alternative — whose fastest speed is on a downhill, not on the flat.

Aisha Karim · 12 min read

November 24, 2025
Explainer · Sport

Maximal Aerobic Speed: The One Number That Sets Every Training Pace

Maximal aerobic speed is the slowest speed at which you reach your VO2max. Because it is a speed and not a heart rate, every training zone becomes a percentage of something you can measure on a track — and the whole week falls out of one test.

Aisha Karim · 12 min read

November 21, 2025
November 20, 2025
November 19, 2025
How-to · Everyday

How Many Weeks Until a Date? (With Worked Examples)

Count the weeks between today and any future date. Learn the simple divide-by-seven method, when to round, and the difference between inclusive and exclusive counting.

Lena Hoffmann · 4 min read