brand

nom

1. 1

   A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.

   “Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”

   The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore.

2. 2

   A branding iron.

3. 3

   The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.

   The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.

   In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"

   Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.

   Since the launch early last year of […] two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete.

4. 4

   A specific product, service, or provider so distinguished.

   Some brands of breakfast cereal contain a lot of sugar.

5. 5

   Any specific type or variety of something; a distinct style or manner.

   I didn’t appreciate his particular brand of flattery.

   New Orleans brand sausage; Danish brand ham

   [O]ne minute this "Jihadi John" was struggling to get by, and get accepted, in drizzly England, unemployed with a mortgage to pay and a chip on his shoulder, and the next he stands in brilliant Levantine sunlight, where everything is clear and etched, at the vanguard of some Sunni Risorgimento intent on subjecting the world to its murderous brand of Wahhabi Islam.

6. 6

   The public image or reputation and recognized, typical style of an individual or group.

   The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.

   Her brand is edgy, cosmopolitan, and out-of-the-box, so blogging is the perfect, ever-changing match for her.

   He unplugged my umbilical cord to take a leisurely swig, smirking, watching me turn blue before giving it back. My cardiologist told me that was impossible, but I'm still convinced. That's very on-brand for [my twin] Jamie.

   “We made fun of [Jacob Rees-Mogg] in the paper” — that would be Cherwell, Oxford’s student-run weekly, where Kuper was a reporter — “all the while not realizing that we were helping to build his brand.”

7. 7

   A mark of infamy; stigma.

8. 8

   Any minute fungus producing a burnt appearance in plants.

9. 9

   A torch used for signaling.

10. 10

    obsolèteA flame.

    Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.

    Is yet againe thy brest enflamde, / with brande of venus might

11. 11

    obsolèteA conflagration.

12. 12

    archaïqueA piece of burning wood or peat, or a glowing cinder.

    to burn something to brands and ashes

    The fearful brands and bleezes of het fire.

    1859-1890, John Gorham Palfrey, History of New England to the Revolutionary War Snatching a live brand from a wigwam, Mason threw it on a matted roof.

    About three o'clock, we came to a recent camping place of the company of rangers: the brands of one of their fires were still smoking; so that, according to the opinion of Beatte, they could not have passed on above a day previously.

13. 13

    archaïqueA sword.

    Paradise, so late their happy seat, / Waved over by that flaming brand.

    The shattering trumpet shrilleth high, / The hard brands shiver on the steel, / The splintered spear-shafts crack and fly, / The horse and rider reel: […]

    Then Childe Rowland out with his good brand, that never struck in vain, and off went the cow-herd’s head.

verbe

1. 1

   To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

   When they caught him, he was branded and then locked up.

   Man's flesh they eat: their own they paint and sear, / branding with burning iron, — usage fere!

2. 2

   To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound. To mark (especially cattle) with a brand as proof of ownership.

   The ranch hands had to brand every new calf by lunchtime.

   A maverick is an unbranded calf that has been weaned and shifts for itself. The maverick then belongs to the man who finds it and brands it.

3. 3

   To make an indelible impression on the memory or senses.

   Her face is branded upon my memory.

4. 4

   To stigmatize, label (someone).

   He was branded a fool by everyone that heard his story.

   I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.

   As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".

5. 5

   To associate a product or service with a trademark or other name and related images.

   They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

6. 6

   To be very hot, to burn.

   O, not for thee the glow, the bloom, ⁠Who changest not in any gale, ⁠Nor branding summer suns avail To touch thy thousand years of gloom: […]

Formes

pluriel

brands

passé

branded

participe passé

branded

participe présent

branding

3ᵉ personne du singulier

brands